During my undergraduate days at Smith College, I remember seeing a flyer showing that the Guerrilla Girls were coming to campus to give a lecture. Unfortunately, I had to work and could not attend. At that point, my knowledge of the art world was fairly limited, but like many, I had already been captivated by their iconic “Do Women Have To Be Naked To Get Into the Met. Museum?” poster. Today, as someone married to a male artist, I care more about their work than I ever did.
The Getty Research Institute is currently hosting a fascinating exhibition titled How to be A Guerrilla Girl, coinciding with the group’s 40th anniversary. I got to see the show with my dear friend Paloma. Until yesterday I had not realized that the seminal poster had been updated over the years.
For those unfamiliar with them, the Guerrilla Girls are an anonymous collective of feminist artist-activists. They famously conceal their identities behind gorilla masks and adopt pseudonyms of deceased female artists, such as “Frida Kahlo” and “Käthe Kollwitz.” Their impactful activism began in the 1980s, a time when the New York art scene was smaller, and anonymity offered them protection from retaliation for challenging the status quo.
The highlight of our visit to Getty was undoubtedly getting to listen to “Frida Kahlo” and “Käthe Kollwitz” themselves, in a compelling conversation with the brilliant writer Roxane Gay, directly after seeing the show.
When asked about their unique methods of activism, “Frida” shared insights into their data collection. They originally gathered statistics from art magazines, and while she admitted their methods “were not always perfect” and they “didn’t always do a good job” of collecting data, the glaring disparities in the art world meant that even imperfect statistics were incredibly effective. As a statistics professor myself, a part of me winced, but I completely understood her point.
They recommend an approach to activism also emphasizes taking “one step at a time,” avoiding the overwhelm of trying to tackle too many issues at once. They also shared their use of advertising methods: creating messages that are direct, memorable, and impossible for the viewer to ignore. They tell you something in a way that sticks.
After seeing their work and hearing them talk, I really wished we had Guerrilla Girls of Academia.



